Tuesday, December 6, 2011

Elderly Love

This elderly-love could be the difference between a flash-in-the-pan Gingrich 'boomlet' and a real surge. As TPM's Benjy Sarlin points out, Gingrich's willingness to dabble in Obama conspiracy theories and lambast entitlement cuts as "right-wing engineering" are actually signs that the candidate is playing to his base.

Gingrich's first television ad, which airs this week in Iowa, is another indication that Gingrich knows his audience. The 60-second spot, titled "Rebuilding the America We Love," is uplifting and patriotic, with a positive message about restoring the glory days of Reagan. Gingrich, the once-bellicose Republican firebrand, is recast as a friendly and familiar grandfatherly caretaker, a move that plays into a collective conservative amnesia and allows voters to remember Gingrich as they would like him to have been.

Watch the video below.

"Rebuilding the America We Love"

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