Friday, November 6, 2009

Brain Hacking

Marketeers have known for some time, restricting supply can increase sales and profits. Think Black Friday!!! Frenzied retail sales, people waiting in line before dawn to 'get one of the ..."

This phenomenon is a sort of "brain hack" that's hard-wired into human neurology. It works almost hypnotically to create a surge of demand where normally none would rationally exist.

This is what's at work at frenzied retail store sales where a half-mad crowd of crazed shoppers trample each other to buy shoes at 70% off. The reason why these people are so strongly motivated to buy the products is because they are witnessing a rapidly-dwindling supply being depleted by everybody else. The witnessing of that act causes an almost hypnotic (and entirely irrational) increase in personal desire to have those same products, even if they don't need them!

It's also at work with the pig flu vaccine. Think about it, you heard shortage and didn't you say to yourself, maybe I should get one? When your government is playing with your mind with propaganda and all, the only way to defend is the natural herding instinct, now replaced by the Internet.

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