Wednesday, March 19, 2008

How Not To Launch Your Product

Right after the HD camp folds you would think the shift would be on. But then up pops this little red flag at USA Today ...
New features coming for Blu-ray DVD format

The high-definition-video war may be over now that Toshiba has conceded defeat for its ailing HD DVD format, but those interested in buying a high-def Blu-ray player still might want to wait for new features coming in the fall.

Sure, existing Blu-ray machines can play the nearly 500 Blu-ray discs available. They can deliver gorgeous, top-of-the-line 1080p resolution on compatible high-def televisions. But the next crop of Blu-ray players will be compliant with the upcoming Profile 2.0 standard, which adds Internet connectivity to the machines via a feature called BD-Live.

"Imagine being able to download high-definition trailers to current theatrical releases right to your TV, or selecting additional language tracks or other online bonus materials," says Josh Martin, a senior analyst at consulting firm Yankee Group.

Depending on the disc, BD-Live will also let people chat in real time during films, type in their mobile phone numbers for free movie-related ring tones, play online multiplayer games or upload custom-made audio commentary.

Sony (SNE) has announced two upcoming Blu-ray machines with Profile 2.0 support: the BDP-S350, available this summer for $399, which can be updated to the latest profile over the Internet when it's available; and the BDP-S550 ($499), which will ship with Profile 2.0 in the fall.
Phhhtttt ... I bet this tanks sales nicely. Did for me. I will wait until this all shakes out before laying down $500 for a player -- Maybe by then they will be $200.

TV Viewing is getting old with me, I now stop by the local library and pick up an armful of DVDs, which have much better picture and content than local cable. I have reduced all my subscriptions to basic and of course high speed Internet. TV content is going downhill fast. We watch only one show now, American Idol.

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